First, the concept of target keywords

The target keyword is the "main" keyword of the website, which is a keyword that has been comprehensively analyzed and screened, and the target customers of the products or services of the general website are searching for keywords.

Several commonalities of target keywords

1. The target keyword generally appears in the title of the homepage of the website.

2, the target keywords have a stable search volume, have an index

3. The users who search for keywords are the target groups of the website, those who have demand for the website products or services, or those who are interested in the website.

4. The content of the website is organized around the target keywords.

For example, the title of Xu Wei’s blog is: Ahref Group Buy丨 Focus on Website SEO Optimization 

Target keywords are Guangxi SEO, website SEO, SEO promotion, website SEO optimization, website optimization promotion, optimization promotion, website optimization, SEO blog, SEO optimization,

Second, the principle of selection of target keywords

Step 1: List the keywords that the target user may search for

Step 2: Analyze the competitive degree of keywords

We need to conduct a comprehensive analysis of the sites listed on the first page based on our own optimization capabilities and existing resources.

Such as the age of the website, the number of websites, the scale of operations, the number of external links, the value of PR, the level of SEO, the number of daily updates and other factors.

The third step: determine the keywords

We determine that keywords generally, meet the following principles

1. The most targeted word

2, the competition is moderate, the words that they have the ability to optimize

3. Words with large indices but moderate competition

4. Generally, our goal is to be in the top three, so we must have this grasp.

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