How to display site icons in web page tabs.

When we open certain websites, we often display a LOGO icon for the website in front of the title in the browser tab, which is very personal. Not only can you improve the trust and brand of the website, but it also gives the user a very good impression.

So how does this icon appear in the web page tab? The following specific methods of Guangxi SEO teaching everyone to operate;

In fact, the operation method is very simple:

1, we only need to add the following code inside the header.php under the wp template folder.

2. Then put a 32*32 image with the name favicon.ico under the images under the wp template folder and it will be OK.

It's that simple, try it out. If you don't understand in the operation, you can Q me.

If you will use Photoshop software, then the icon of the ICO format will be simpler. In front of Guangxi SEO, I wrote an article to teach you how to make Photoshop support ICO format. As long as you understand the basic Photoshop operation skills, you can make your own. A beautiful LOGO.
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Keyword Planning

Keyword Planning; The most important job required for SEO Service. It determines the target audience of your company and the most effective keywords that we can reach this target audience are determined and presented to our customers.

After our keywords are determined and approved optimization and content editing works are started on your website in accordance with the search engines.

Regular, unique and within the framework of these efforts made within the framework of the search engine, your website will begin to rank high on Google and other search engines for the keywords, you specify. As Adana SEO and Social Media Agency, Aktuel SEO aims to carry your company "Always Up".

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First, the concept of target keywords

The target keyword is the "main" keyword of the website, which is a keyword that has been comprehensively analyzed and screened, and the target customers of the products or services of the general website are searching for keywords.

Several commonalities of target keywords

1. The target keyword generally appears in the title of the homepage of the website.

2, the target keywords have a stable search volume, have an index

3. The users who search for keywords are the target groups of the website, those who have demand for the website products or services, or those who are interested in the website.

4. The content of the website is organized around the target keywords.

For example, the title of Xu Wei’s blog is: Ahref Group Buy丨 Focus on Website SEO Optimization 

Target keywords are Guangxi SEO, website SEO, SEO promotion, website SEO optimization, website optimization promotion, optimization promotion, website optimization, SEO blog, SEO optimization,

Second, the principle of selection of target keywords

Step 1: List the keywords that the target user may search for

Step 2: Analyze the competitive degree of keywords

We need to conduct a comprehensive analysis of the sites listed on the first page based on our own optimization capabilities and existing resources.

Such as the age of the website, the number of websites, the scale of operations, the number of external links, the value of PR, the level of SEO, the number of daily updates and other factors.

The third step: determine the keywords

We determine that keywords generally, meet the following principles

1. The most targeted word

2, the competition is moderate, the words that they have the ability to optimize

3. Words with large indices but moderate competition

4. Generally, our goal is to be in the top three, so we must have this grasp.

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What is a friendly link?

Friendly links refer to the exchange of links between websites and websites, and hyperlinks to each other's websites are set on both websites.

What is the role of friendship links

At present, the main role of exchanging friendly links is to increase the weight and PR value of the website, and of course, it can also get a small amount of traffic.

Third, who is the target of high-quality friendship links

1.The higher the PR value, the higher the general quality.

2. Sites related to website content

3. There cannot be too many export links

4. Cannot be a hidden link

5. Sites with high collection volume and fast snapshots

Fourth, the link check tool
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What is the PR value?

PR value, ie PageRank, the level of the page technology. Taken from Google's founder, Larry Page, which is part of Google's ranking algorithm (ranking formula), which identifies the level/importance of a web page. Levels range from 0 to 10, and level 10 is a perfect score. The higher the PR value, the more popular (and more important) the page is. A general PR value of 4 is a good website, and a PR value of 7 to 10 indicates that the website is very popular or extremely heavy.

Second, the six factors affecting the PR value

1. Link to sites with high PR values

2. Link to sites with high content quality

3, join the search engine classification directory

4, install the Google Toolbar

5. Increase the number and quality of website backlinks

6. The number of pages Google crawls on your site

7, the number of exported links

Third, improve the 5 tips of PR

1. Make a friendly link with the station with high PR value

2, write high-quality soft text, published to major websites

3. Constantly enrich and increase the content of your website

4, to the high-weight forum outside the chain

5, log in to the major well-known network directories
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Understanding the first-level domain name, the second-level domain name, and the second-level directory

First-level domain names, second-level domain names and secondary directories are often encountered in SEO and are often used, so they must be recognized and operated.

A first-level domain name, also known as top-level domain name:

Such as: seogroupbuy.co

Secondary domain:

Like: seogb.blogspot.com: bestseogbtools.blogspot.com

Secondary directory:

Such as: seogroupbuy.co/blog/ : seogroupbuy.co/ahrefs-group-buy/

From the perspective of the website optimization

First-level domain name> Second-level domain name> Secondary directory

Generally, a first-level domain name is used as a brand station, and the corresponding forum adopts a second-level domain name. The content in the second-level directory is used to enrich the content under the primary domain name, and an effective method for improving the weight of the primary domain name is optimized.
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What is SEO?

Recently, I often chat with friends around me. Sometimes I will ask friends about my friends when I meet with friends. For example, friends who have not seen for many years, he will ask you what business you are doing recently? Or what are you doing? I said that when I was doing SEO, everyone was confused.

Let me explain to you what SEO is today. What does SEO mean in the end? SEO is actually the abbreviation of English (Search Engine Optimization), Chinese translation for search engine optimization.

Search engine optimization is a way to use search engine search rules to improve the ranking of destination websites within search engines.

The so-called "optimization for search engines" means to make the site more acceptable to search engines.

Search engine optimization is a way to use search engine search rules to improve the ranking of destination websites within search engines.

Let me give you an example:

For example, if you are selling a mobile phone, if you can search for your website in the search engine, then your mobile phone will be easy to sell and increase exposure.

For example, a tea shop is located next to the big supermarket and next to the school in the village. The former has a large number of people, the consumption of the population is diversified, the latter is poor, and the consumption is single. Which one do you say is more profitable?

For more on SEO basics, please pay attention to the SEO basic section (SEO from entry to mastery)
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